NUA: 415306

1.       How do you define communication?

Communication is the exchange of information that occurs between two or more individuals with the aim of providing information and receiving it.

2.      What is the role of communication in management of business?

The role of communication is vital to achieving the objectives of business management. With this you can keep employees informed and avoid problems within the company.

3.      What are the different purposes of communication? Briefly explain any five of them.

a.      for information: Inform the individual or group about the particular task or company policies and procedures.

b.      For evaluation: Communication is a tool to value the individual or team, your contribution to the organization.

c.      For direction: Communication is necessary to issue directions by the top management ormanager to the lower level.

d.      For teaching: The importance of personal safety on the job has been greatly recognized. This communication helps the workers to avert accidents, risk etc.

e.      For influencing: The individual having potential to influence others can easily persuade others.

4.      Discuss the different situations when the communication exists.

It is well known that for a communication to take place, 2 or more individuals are needed, this is reflected in daily life no matter the situation, most of the time we are communicating.

5.      “Communication is an exchange of facts, ideas, opinions and emotions by two or more persons.” Explain the statement and discuss the role of feedback in communication.

In order for there to be communication, a sender is needed, who is the one who gives the message, and in the same way, a receiver is needed, who is the one who receives the information. If any of them were to be missing, the communication would not take place.

6.      “Communication is the two way process.” Explain.

Communication is a two-way process, because in it the communication process can be observed more clearly, in which the sender sends a message through a channel to the receiver, who receives it and sends feedback.

7.      Discuss the elements of communication process.

a.      Sender : Is the person who desires to convey the message. Sender initiates the message and changes the behaviour of the receiver.

b.      Message: It is a subject matter of any communication. It may involve any fact, idea, opinión or information.

c.      Encoding: The communicator of the information organises his idea into series of symbols which, he feels will communicate to the intended receiver or receivers.

d.      Communication channel: The sender has to select the channel for sending the information. Communication channel is the media through which the message passes.

e.      Receiver: The person who receives the message is called receiver. The communication process is incomplete without the existence of receiver of the message.

f.       Decoding: Decoding is the process of interpretation of an encoded message into the understandable meaning. Decoding helps the receiver to drive meaning from the message.

g.      Feedback: Communication is an exchange process. For the exchange to be complete the information must go back to whom from where it started, so that he can know the reaction of the receiver.

h.      Brain drain: On whole process there is a possibility of misunderstandings at any level and is called brain drain. It may arise on sender side if they do not choose the adequate médium for delivery of message, by using default channel and it may also arise when receiver does not properly decode the message.

8.      Give three examples of brain drain in communication process.

a.      The message can be understood in various ways, which means that the receiver can understand an idea different from the one the sender wanted to transmit.

b.      The sender did not use a good channel to transmit the information.

c.      The receiver decodes the message badly, causing bad feedback.