NUA: 415306

First audio (02)

1.      Does he think technology makes good communication easier? 

He says that he does not believe that communication has changed and neither does he believe that there is something in the technology that facilitates good communication.

2.      What four key points does Alastair make about communication?

People have a limit of attention so the information can arrive in an incorrect way.

It recognizes that in a communication it is about the meaning it is not about handling large amounts of data.

The communication was not only about giving information but also knowing how to receive it.

For effective communication you need a kind of emotional connection in it.

Second audio (03)

Amazon.

It is a company with a great system that keeps you in contact with your customers, achieving orders in real time and faster deliveries.

Third audio (04)

The mistake is that the company does not have a real person who can help customers, which causes them to wait a long time on the call and in some cases their problems are not solved.